Business Model Training & Support

The LocalUp Solutions license is more than just a robust white-label software offering, it’s a complete business opportunity with a proven business model to drive revenues and monetize a local restaurant guide beyond what’s been realized before.

The LocalUp Licensee Community extranet (powered by an Enterprise 2.0 software platform), provides the licensee with a complete on-demand, self-service training and support platform. Below are the main topics and categories covered in the Licensee Community extranet:

• Sales

  • Topics ranging from sales basics to display advertising pricing based on traffic, the sales topics, tutorials, wikis and videos included in the Licensee Community extranet cover all aspects of sales and the business model.

• Marketing

  • Marketing is the key to success as more and more competitors vie for market share. Without users/consumers, no advertising will be sold and no orders will be placed. Because of the importance of marketing, the Licensee Community provides precise and detailed information on how to market and advertise a local restaurant guide to generate and insulate the local users/consumers. This training includes hundreds of topics, discussion boards and wikis ranging from initiatives targeting hospitals and offices to initiatives targeting charities and students.

• Business Positioning

  • Dealing with competition (local and national), further monetizing a local restaurant guide, pricing strategies, developing new marketing strategies, and many other topics will arise in this venture.  Whatever it may be, LocalUp’s management and other licensees have most likely come across it and can provide insight on how to conquer or overcome any issue.  The LocalUp Licensee Community provides licensees with resources on a plethora of topics pertaining to business positioning.

• Accounting

  • Ideas and best practices for accounting are shared through the Licensee Community extranet.

• Contracts/Agreements

  • Licensees are responsible for their own contracts, therefore templates for contracts are provided in the Licensee Community extranet

• Idea Sharing & Collaboration

  • If a question isn’t answered with the thousands of documents and resources within the Licensee Community, it’s simple and seamless to post new ideas, messages and ask new questions across the network of licensees and LocalUp employees. These questions and ideas typically get multiple responses and multiple perspectives.