Digitally publishing the local restaurant industry is best executed and managed locally.
Content management, sales relationships and marketing is best done locally, especially in the dynamic and ever-changing restaurant industry. Restaurants are going in and out of business, changing menus, updating prices, offering new specials, etc. and this content is best communicated and managed locally.
Local sales & marketing efforts are just as important as technology.
Although technology is very important, it’s not everything. LocalUp’s model and business opportunity is proven and being executed in local communities across the country. LocalUp believes in generating revenues through local sales and marketing initiatives.
Focus on core competencies.
SaaS (software-as-a-service) companies realize that a focus on core competencies is more important today than ever before. LocalUp is committed to focusing on its core competencies (technology, the business model and support) while allowing the licensee to focus on their core competencies as well (local content management, sales and marketing). Work smarter, not harder.
With the fragmentation of the web, it is important to focus on a niche product in a niche industry.
Increase the barriers to entry in a niche industry with a niche product, rather than leave yourself vulnerable in multiple verticals. LocalUp provides a business opportunity in one vertical niche and does one thing very well, rather than multiple things just mediocre.
A good business model is simple.
Simple is always better - Local advertising and online ordering solutions for restaurants. That’s it!